Powering Africa's Off-Grid Future
Social Media & Product Marketing
Zola Electric (formerly Off Grid Electric) builds solar home systems and energy storage for African households and businesses. They needed social media and product marketing that could communicate complex technology in a way that resonated with everyday Tanzanians.
Solar technology can feel abstract and inaccessible. Zola needed to bridge the gap between engineering innovation and the lived experience of families who just want reliable power — for lights, for phones, for their children's homework.
Positioned Zola as 'Power Anywhere' — shifting the narrative from solar panels to reliable, modern living
Created product-focused social media content showcasing the Infinity and PowerHub systems in real-life contexts
Designed Instagram-first content with bold product photography and clear benefit messaging
Maintained Zola's premium brand feel while keeping language accessible for a mass-market African audience
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