Discount Kubwa — Year-End Clearance That Sold Out
Product Marketing & Sales Campaign
When Dar Ceramica Center needed to clear premium inventory before year-end, they launched 'Discount Kubwa' — a high-impact sales campaign across social media. From whirlpool bathtubs and shower enclosures to granite countertops and designer soap dishes, every product needed to feel like a steal without cheapening the brand.
Discount campaigns can erode brand perception if handled poorly. Dar Ceramica needed each product post to maintain the premium positioning of the Serereka campaign while clearly communicating massive savings — a delicate balance between 'luxury' and 'deal'.
Designed individual product posts with clean studio-style presentation, price callouts, and discount percentages that pop without looking cheap
Created a consistent visual framework — dark backgrounds with product photography that emphasises quality and detail
Ran the campaign across Instagram and Facebook with seasonal tie-ins including Christmas specials
Each post featured product specs, original vs sale pricing, and clear CTAs driving foot traffic to the Dar es Salaam showroom
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