DATA WITH
HUMANITY.
Research that reveals how people think, feel, decide — and buy. We uncover insights that shape brands, products, and communications.Grounded in culture. Powered by data.
We don’t just collect data. We translate behavior.
Surveys tell you "what." We tell you "why." We believe research should guide strategic decisions, not just decorate PowerPoint slides.
Culture > Stats
Context defines adoption. We look beyond the spreadsheet.
Human Centered
Understanding the person behind the 'user' label.
Decision Ready
Insights framed for leadership action, not academic theory.
INTELLIGENCE SUITE
Understanding the market from every angle.
Market Research
Market Mapping, Segmentation, Usage & Attitude Studies.
Brand Health
Perception Tracking, Campaign Testing, Message Resonance.
Behavioral Insight
User Testing, Funnel Drop-off, Sentiment Mapping.
Field Research
Focus Groups, Ethnography, In-Store Observation.
Product Intel
Pricing Validation, Feature Prioritization, Adoption Barriers.
Community
Rural, Urban, Youth & Regional Consumer Panels.
Dar is not
Tanzania.
Tanzania is diverse — urban, rural, coastal, inland, Swahili culture, and blended influences. What works in Dar may fail in Mwanza. What resonates with Gen-Z rarely resonates with corporate decision-makers.
Good research respects reality. We test outside the bubble.
Methodology Toolkit
Recent Findings
Youth Account Adoption
Low uptake despite high marketing spend.
Mistrust in 'hidden fees' & onboarding friction.
Simplified messaging + digital-first process = +40% Signups.
Bundle Communication
Confusion across customer segments.
Value perception differs drastically by region.
Regionalized campaigns + vernacular scaling.
Rural Engagement
Program misunderstanding in field.
Cultural framing gap in educational materials.
Redesigned visual aids rooted in local context.
Insight to Action
Lower Risk
Validate products before expensive launches.
Smarter Spend
Target audiences that actually convert.
Clearer Message
Speak the language your customer speaks.
Research Cycle
Define
Align goals & decisions.
Design
Method & sample plan.
Fieldwork
Data collection.
Synthesis
Pattern mapping.
Strategy
Actionable report.
DECIDE WITH
CONFIDENCE.
Insight is only useful when it drives action. Let’s uncover the truth about your market.