Jenga Smart — A Sub-Brand for Smart Builders
Brand Identity, Posters & Video
Dar Ceramica Center wanted a sub-brand targeting cost-conscious builders and contractors — 'Jenga Smart' (Build Smart). The brand needed its own identity, marketing posters, and a promotional video to position affordable building materials as a smart choice, not a compromise.
Creating a value-tier sub-brand without cannibalising Dar Ceramica's premium positioning. Jenga Smart had to feel approachable and practical while maintaining the parent brand's quality reputation — a brand for smart decisions, not cheap shortcuts.
Designed the Jenga Smart logo and visual identity — modern, clean, and distinct from the parent brand while staying complementary
Created a series of promotional posters highlighting product ranges with clear pricing and 'smart builder' messaging
Produced a brand video ('Jenga Smart Final Touch') showcasing the product range and installation quality
Positioned the sub-brand with messaging around value, intelligence, and modern construction
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